Interview: Yoram Berholtz, ‎Director, Business Line Manager, Automotive, Redbend Software

The increasingly connected landscape that consumers are exposed to every day means that their expectations for brands to continuously deliver optimised features, functionality and performance are growing at a fast pace. While many industries are innovating in this landscape, many others are faced with significant challenges. For the automotive industry, fulfilling consumer needs for connectivity in the car is hindered by the industry’s long development cycle, making it vital to come up with new ways of keeping the car up-to-date.