When Ford set about bringing itself back from the brink of bankruptcy under then new Chief Executive, Alan Mulally, in the middle of the last decade, the US product range needed fixing every bit as much as the business model or the executive responsibility structure.
Mulally turned to his European operation
It’s time to log in (or subscribe).
Not a member? Subscribe now and let us help you understand the future of mobility.
Scroll
News
Magazine
Articles
Special Reports
Research
OEM Tracker
OEM Model Plans
OEM Production Data
OEM Sales Data
Most Popular
Pro
£495/year
or £49.50/month
1 user
1 user
- News
- yes
- Magazine
- yes
- Articles
- yes
- Special Reports
- yes
- Research
- no
- OEM Tracker
- no
- OEM Model Plans
- no
- OEM Production Data
- no
- OEM Sales Data
- no
Most Popular
Pro+
£1,950/year
or £195/month
1 user
1 user
- News
- yes
- Magazine
- yes
- Articles
- yes
- Special Reports
- yes
- Research
- yes
- OEM Tracker
- yes
- OEM Model Plans
- yes
- OEM Production Data
- yes
- OEM Sales Data
- yes
Most Popular
Pro+ Team
£3,950/year
or £395/month
Up to 5 users
Up to 5 users
- News
- yes
- Magazine
- yes
- Articles
- yes
- Special Reports
- yes
- Research
- yes
- OEM Tracker
- yes
- OEM Model Plans
- yes
- OEM Production Data
- yes
- OEM Sales Data
- yes
Most Popular
Pro+ Enterprise
Unlimited
- News
- yes
- Magazine
- yes
- Articles
- yes
- Special Reports
- yes
- Research
- yes
- OEM Tracker
- yes
- OEM Model Plans
- yes
- OEM Production Data
- yes
- OEM Sales Data
- yes
