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High performance niche remains high priority

More OEMs are investing in high-performance sub-brands, and to considerable success. Nissan, which came rather late to the segment compared to some of its rivals, has had a strong reception for its first Nismo branded road car, the Juke Nismo. So far this year sales of the model have exceeded Subscribe to Automotive World to … Continued

More OEMs are investing in high-performance sub-brands, and to considerable success. Nissan, which came rather late to the segment compared to some of its rivals, has had a strong reception for its first Nismo branded road car, the Juke Nismo. So far this year sales of the model have exceeded

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https://www.automotiveworld.com/articles/high-performance-niche-remains-high-priority/

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