In October 2013, the GENIVI Alliance held its first Open Automotive event in San Diego; Automotive World was proud to be the exclusive media partner for this event, and we’ve assembled below our written and video coverage from Open Automotive ’13.
This was the first time that the GENIVI Alliance had opened its doors to non-members – but it probably won’t be the last: “The event was a huge success”, said GENIVI Treasurer, Joel Hoffmann, who plans to broaden the reach of GENIVI even further. “We need to get the voice of the whole automotive industry to participate and become much more open.”
The next major event for the GENIVI Alliance will be ‘Collaborate or die’, the GENIVI-hosted panel discussion at International CES in Las Vegas in January 2014. As usual, GENIVI will host its annual GENIVI CES Demonstration Showcase and Network Reception at CES 2014, at the Trump Hotel. Follow this link for details, and keep coming back to AutomotiveWorld.com for updates on this event.
Scroll down or follow the buttons below to jump to our analysis and event coverage and video interviews recorded at the event. We also filmed the conference presentations, which we’re pleased to make available to our readers.
[button color=”#996633″ background=”#febd4b” size=”medium” src=”#analysis”]Analysis[/button] [button color=”#996633″ background=”#febd4b” size=”medium” src=”#videos”]Video Interviews[/button] [button color=”#996633″ background=”#febd4b” size=”medium” src=”#sessions”]Session Recordings[/button]
ANALYSIS
COMMENT: In-vehicle infotainment just needs to work
The car is the ultimate mobility device, and also one of the last remaining Internet black spots
Ford’s John Ellis urges developers to think bigger than Linux
John Ellis, Global Technologist and Head of the Ford Developer Program, delivered the opening keynote the Open Automotive 2013 conference in San Diego
‘Collaborate or die’ for automotive IVI?
The automotive industry has seen an explosion in services offered in recent years, spurred on by brand collaborations in the medium of open source. How will these collaborations further develop to suit consumer needs, and rival the existing secrecy levels that remain within the automotive industry?
Cost, complexity and dinosaurs – all features of the automotive open OS battleground
Customers want seamless infotainment systems that provide exactly what they want, and that just work. At the centre of a successful infotainment system lies a successful operating system. The GENIVI Alliance’s preference, Linux, is becoming increasingly popular, but currently, proprietary software is in the lead
Smartphones driving demand for integrated infotainment
The growing number of smartphone users worldwide and the ease of use of such devices, thanks to their intuitiveness, has spawned the question of whether the user interface of an automotive infotainment system be designed differently from a smartphone interface
Connectivity futures – tapping mobile richness to bring OEM benefits
The automotive infotainment market has seen an explosion in the range of services offered over the past few years, spurred on by developments in connectivity. The question now is how will these systems evolve and what forces will determine their development
VIDEO INTERVIEWS
Watch the video interviews we recorded with some of the key speakers and sponsors at the GENIVI Alliance’s Open Automotive 2013:
- Joel Hoffmann, Treasurer, GENIVI Alliance and Automotive Strategist, Intel Corporation
- Matt Jones, Vice President, GENIVI Alliance and Senior Technical Specialist in Infotainment, Jaguar Land Rover
- Kyle Walworth, VP, Automotive Solutions & Strategy, Symphony Teleca
- Yuriy Shavlik, Program Manager, Technology Strategy Center, Luxoft
- Roger Carlhammar, VP OEM Sales, OpenMobile World Wide
- Nir Hasson, Business Development, Director NA, Jungo Connectivity
- Jürgen Jagst, Segment Specialist Automotive Systems, Segment Marketing, ARM
- Glenn Perry, General Manager, Embedded Software Division, Mentor Graphics
- Mikael Söderberg, Chief Technology Officer, Pelagicore
- Ken Obuszewski, Director, Marketing, Intel Corporation
- Guy Lunardi, VP Business Development, Collabora
- Jean-Michel Raczinski, Alliance Manager, Arkamys
- Franz Walkembach, Product Line Manager Automotive, Open Source Platform Marketing, Wind River
- Danny Lin, Vice President, ATP Electronics
- Axel Endler, Staff Software Engineer, Engineering Unit, Renesas
- Andreas M. König, CTO, HUML
- Brett Branch, Product Marketing, Tizen IVI, Intel Corporation
- Andrew Harding, Solutions Architect, Bsquare
- Dave Anderson, Automotive Applications Manager, Nvidia
- Dr Walter J. Buga, Chairman & CEO, arynga
Joel Hoffmann, Treasurer, GENIVI Alliance and Automotive Strategist, Intel Corporation
Matt Jones, Vice President, GENIVI Alliance and Senior Technical Specialist in Infotainment, JLR
Kyle Walworth, VP, Automotive Solutions & Strategy, Symphony Teleca
Ken Obuszewski, Director, Marketing, Intel Corporation
Yuriy Shvalik, Program Manager, Technology Strategy Center, Luxoft
Roger Carlhammar, VP OEM Sales, OpenMobile World Wide
Nir Hasson, Business Development, Director NA, Jungo Connectivity
Jürgen Jagst, Segment Specialist Automotive Systems, Segment Marketing and Ronan Scott, Senior Core Competency FAE of ARM
Glenn Perry, General Manager, Embedded Software Division, Mentor Graphics
Mikael Söderberg, Chief Technology Officer, Pelagicore
Guy Lunardi, VP Business Development, Collabora
Jean-Michel Raczinski, Alliance Manager, Arkamys
Franz Walkembach, Product Line Manager Automotive, Open Source Platform Marketing, Wind River
Danny Lin, Vice President, ATP Electronics
Axel Endler, Staff Software Engineer, Engineering Unit, Renesas
Andreas M. König, CTO, HUML
Brett Branch, Product Marketing, Tizen IVI, Intel Corporation
Andrew Harding, Solutions Architect, Bsquare
Dave Anderson, Automotive Applications Manager, Nvidia
Dr Walter J. Buga, Chairman & CEO, arynga
SESSION RECORDINGS
Watch the video recordings of the sessions:
Opening Keynote: John Ellis, Global Technologist & Head of the Ford Developer Program, Ford Motor Company
Beyond infotainment
- Michelle L. Avary, Director, Technology Strategy, Harman
- Philippe Gicquel, President, Genivi and General Manager for Cockpit, Safety, Infotainment EE Modules, PSA Peugeot Citroën
- Upton Bowden, Director Business Development, Visteon Automotive
- Doug Newcomb, Car Technology Writer, Expert, Consultant (moderator)
Developers Rule!
- John Ellis, Global Technologist & Head of the Ford Developer Program, Ford Motor Company
- Alison Chaiken, Mentor Graphics Embedded Software Division, Mentor Graphics
- Joel Clark, IVI SW project manager, Intel Open Source Technology Center
- Rainer Oder, Managing Director, XS Embedded GmbH
- Jim Zemlin, Executive Director, The Linux Foundation (moderator)
Analyst Viewpoints – Connectivity Futures
- Praveen Chandrasekar, Automotive Infotainment Market Research Specialist, Frost & Sullivan
- Egil Juliussen, Director & Principal Analyst, Automotive, IHS iSuppli
- Dominique Bonte, Vice President and Group Director, Telematics & M2M, ABI Research
- Mark Fitzgerald, Associate Director Global Automotive Practice, Strategy Analytics
- Joel Hoffmann, Automotive Strategist, Intel Corporation (moderator)
Collaborate or Die
- Matt Jones, VP – GENIVI and Senior Technical Specialist, Infotainment – Jaguar Land Rover
- Hakan Kostepen, Executive Director – Product Planning Strategy & Innovation, Panasonic Automotive Systems Company of America
- Ken Obuszewski, Marketing Director Automotive Solutions Division, Intel
- Mark Fitzgerald, Senior Industry Analyst, Strategy Analytics (moderator)
Automotive Open OS Battleground
- Dr. Andree Zahir, Vice President, Head of Engineering Business Unit AI (Automotive Navigation and Infotainment Systems), Robert Bosch Car Multimedia GmbH
- Franz Walkembach, Global Product Line Manager Automotive Solutions, Wind River
- Scot Morrison, General Manager Of Embedded Runtime Solutions, Mentor Graphics Embedded Software Division
- Graham Smethurst, General Manager, Infotainment and Communication Systems, BMW Group
- Egil Juliussen, Director & Principal Analyst – Automotive, IHS iSuppli (moderator)
Analyst Viewpoints – Infotainment Features
- Praveen Chandrasekar, Automotive Infotainment Market Research Specialist, Frost & Sullivan
- Egil Juliussen, Director & Principal Analyst, Automotive, IHS iSuppli
- Dominique Bonte, Vice President and Group Director, Telematics & M2M, ABI Research
- Mark Fitzgerald, Associate Director Global Automotive Practice, Strategy Analytics
- John Lehmann, Senior Manager, Embedded Automotive Solutions, Mentor Graphics (moderator)
