Consumer-first mindset can help OEMs monetise vehicle data

Respecting privacy rights and building trust is crucial for convincing drivers to pay for additional connected services. By Jack Hunsley

The automotive industry has become used to seeing deadlines for the commercialisation of future mobility tech pushed further out in recent years. Autonomy deployment is the most obvious example, but could connectivity be the next hype cycle victim?Consultancy forecasts suggest so: in 2016 McKinsey projected that the connected vehicle market could be worth up to US$750bn by 2030 but in 2021 it slashed this prediction to US$400bn.

“It seems to be very difficult to find data monetisation opportunities,” said Marc Winterhoff, a Senior Partner at Roland Berger, during a panel discussion at Automotive World’s Future Mobility Detroit virtual conference. “There are only very limited opportunities.”

It’s time to log in (or subscribe).

Not a member? Subscribe now and let us help you understand the future of mobility.

Monthly Online Magazine
£195
1 user
12-month subscription (Annual rebill)
Access to Automotive World Magazine, our must-read monthly online publication
Mag + Articles + Special Reports
£495
1 user
12-month subscription (Annual rebill)
Access to Automotive World Magazine plus all articles and more than 40 special reports per year
All Content
Single-User License
£2,250
1 user
12-month subscription (Annual rebill)
Free tickets to Automotive World events
Unlimited online access to all content, including Automotive World magazine, articles, special reports, data and research
All Content
Team License
£3,950
Up to 5 users
12-month subscription (Annual rebill)
Free tickets to Automotive World events
Unlimited online access to all content, including Automotive World magazine, articles, special reports, data and research
All Content
Company-Wide License

Contact us for pricing

Unlimited users
12-month subscription
Free tickets to Automotive World events
Unlimited online access to all content, including Automotive World magazine, articles, special reports, data and research

Welcome back , to continue browsing the site, please click here