Consent vital in the age of the in-car digital assistant

By now, the world’s hyper-connected societies are more than familiar with personal data collection, and the ways in which it can go wrong. Normally at the centre of these stories are the tech giants: Facebook, for example, remains under fire for reportedly handing over data on upwards of 87 million users to the now defunct UK political consultancy Cambridge Analytica, a move that will cost it billions in fines for violating privacy laws.