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COMMENT: Move quickly if you want a piece of Iran’s auto industry

BY MARTIN KAHL. PSA’s JV with Iran Khodro is the first solid commitment by a European OEM to post-sanctions Iran. Renault's getting ready to commit. Which OEM will move next?

It wasn't a surprise, but when it happened, it still seemed surprising: after a decade of isolation, the Iranian market is back on the market. With the nuclear deal taking effect on 16 January, the US and the EU lifted sanctions, followed a week or so later by news from Ottawa that Canada had done the same.

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