COMMENT: How vehicle companion apps could encourage brand loyalty

BY DAN GITTLEMAN. Apps that can be linked to vehicles have the potential to provide a wide variety of functionalities and benefits that have not yet been fully explored, enhancing brand loyalty

Most OEMs offer vehicle companion apps that enable cell phones to communicate with and enable a varying set of features in vehicles. While many apps have limited features and feel like an afterthought, companion apps represent a tremendous opportunity for OEMs to dramatically increase brand loyalty and improve customer satisfaction in the form of a comprehensive, feature-rich app….

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