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BMW keeps i3 pricing competitive

BMW is walking a fine line when it comes to pricing its first all-electric vehicle for the market. Too low and the losses would be astronomical, as the i3 won’t bring in any profit initially. Too high and nobody will buy it. The OEM has decided on an MSRP in It’s time to log in … Continued

BMW is walking a fine line when it comes to pricing its first all-electric vehicle for the market. Too low and the losses would be astronomical, as the i3 won’t bring in any profit initially. Too high and nobody will buy it. The OEM has decided on an MSRP in

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