Big tech scandals not likely to affect consumer trust in the digitised vehicle

New automaker partners like Google, Apple & Amazon have all been the subject of scandals in recent years, but this will do little to put people off in the showroom. By Xavier Boucherat

The world’s tech giants do not appear to be on the verge of building their own cars, yet the likes of Apple, Amazon and Alphabet are increasingly present both inside the vehicle and the showroom. Several major automakers have now established partnerships with big tech in order to bring to their cockpits the digital services which consumers know, love and increasingly expect.

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