Big data will bring about big changes for OEMs

As the automotive industry transforms and adapts to the increasingly connected world, Big Data and analytics present a huge, new opportunity for automotive companies to meet the demands of their more demanding, educated customers – if they can harness it.

London-based ‘data tech’ company Rosslyn Analytics forecasts big market changes next year, and although not directly involved in the automotive sphere, the company aims to bring dynamic data analysis and real-time decision making to businesses and government entities around the world.