Big brand backing vital for AV start-ups

Autonomy development has proven a prohibitively expensive and time-consuming venture, hence why most leading players are thriving in a specific segment—trucking, robotaxis, delivery vans—or have the backing of a major automaker or technology giant. Many of the freshest faces to the space also fit these criteria.

Big brand backing

One of the most interesting is Geely’s Zeekr. The brand debuted in October 2021,