Consumers in the automotive industry have numerous demands that vary drastically depending on a number of factors, from location to age. A handful of trends are global in nature, such as the desire for more connected car features and a unique, personalised driving experience. One of the potential ways to deliver this is through the use of artificial intelligence (AI) and advanced data analysis – two areas that are currently a key focus for several OEMs and Tier 1 suppliers alike.
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