ACES high: BMW readies itself for the age of the smart car

Connected services are at the heart of the luxury automaker’s NUMBER ONE > NEXT strategy, which interweaves everything from autonomy to in-vehicle assistants. By Xavier Boucherat

The industry seems widely in agreement that the car of the future is autonomous, connected, electrified and shared—ACES, as BMW puts it—and as such, developments in any of the four areas are interlinked. That includes advances in the field of connected services, which are becoming an increasingly important part of a vehicle offering, and the inclusion of which might already be proving a deciding factor in whether a customer forks out the cash for a new vehicle….

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