US: VW brings ‘Think Blue.’ to the US

Volkswagen is bringing its ‘Think Blue.’ image and marketing campaign to the US. The campaign, derived from the BlueMotion environmental label, debuted in Europe in February 2010. It harkens back to the ‘Think Small’ slogan of the 1960s, which was seen as symbolising the brand’s achievement in democratising mobility. ‘Think Subscribe to Automotive World to … Continued

• By Webmaster
• May 24, 2011