Interview: Mary Henige, Director, Social and Digital Communications, GM

Key experts provided insight into the use of social networking as a marketing tool in the global auto industry at a recent AutomotiveWorld.com webinar entitled Social networks and the global auto industry: the marketing opportunity. General Motors boasts just under 150,000 fans on its Facebook page, and 14,866 Subscribe to Automotive World to continue reading … Continued

• By Webmaster
• July 23, 2010