French automotive manufacturer PSA Peugeot Citroen, Europe's second-largest car manufacturer, may change the company's name to PSA. This move is aimed at reflecting changes to the company's marketing strategy, Bloomberg has reported, citing company spokesman Pierre-Olivier Salmon. Specifically, this name change is being considered to reflect tighter brand control, the newswire Subscribe to Automotive World … Continued
French automotive manufacturer PSA Peugeot Citroen, Europe's second-largest car manufacturer, may change the company's name to PSA.
This move is aimed at reflecting changes to the company's marketing strategy, Bloomberg has reported, citing company spokesman Pierre-Olivier Salmon. Specifically, this name change is being considered to reflect tighter brand control, the newswire
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https://www.automotiveworld.com/articles/81308-france-psa-peugeot-citroen-may-shorten-name-to-psa/
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