France: PSA Peugeot Citroen may shorten name to PSA

French automotive manufacturer PSA Peugeot Citroen, Europe's second-largest car manufacturer, may change the company's name to PSA. This move is aimed at reflecting changes to the company's marketing strategy, Bloomberg has reported, citing company spokesman Pierre-Olivier Salmon. Specifically, this name change is being considered to reflect tighter brand control, the newswire It’s time to log … Continued

• By Webmaster
• March 19, 2010