France: Peugeot to launch ‘hors-serie’ sub-brand

Peugeot is reportedly planning to launch a new upmarket sub-brand called ‘hors-serie'. The designation will be similar to the DS sub-brand used by its sister company Citroen, and applied to the company’s more upscale models. According to various media reports, the first hors-serie model will be the Peugeot RCZ, followed by It’s time to log … Continued

• By Webmaster
• March 17, 2010