US: VW selects Draftfcb as CRM agency of record

Volkswagen of America has selected Draftfcb Chicago as its new Customer Relationship Management (CRM) agency of record for the US. With immediate effect, Draftfcb will replace duties previously handled by Crispin Porter + Bogusky and Euro RSCG Worldwide. Draftfcb will have full CRM responsibility for the Volkswagen brand and its family Subscribe to Automotive World … Continued

• By Webmaster
• February 18, 2010