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Kia’s new sub-brand underlines commitment to autonomy targets

The OEM will develop autonomous driving and HMI focussed technologies under the Kia DRIVE WISE name

Kia has announced it will launch a new ‘DRIVE WISE’ sub-brand to encompass its future advanced driver assistance systems (ADAS). The announcement came during the 2016 Consumer Electronics Show (CES) in Las Vegas (5-9 January), where a number of DRIVE WISE technologies currently under development are on display.

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https://www.automotiveworld.com/articles/kias-new-sub-brand-underlines-commitment-autonomy-targets/

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