RCI Bank and Services and ESCP Europe are joining forces to organize a match between 100 students in the marketing elective of the Master’s in European Business (MEB) course on the topic of the automotive mobility of under-30s. The students from four business school campuses in Berlin, Paris, London and Madrid will be taking part in the competition, which starts today. The initiative is an opportunity for RCI Bank and Services to gain inspiration from new ideas from outside its ecosystem. For the students, it is an opportunity to enrich their careers with a consulting experience for an international group.
The competition will kick off at local level, with experts from RCI Bank and Services and its subsidiaries presenting the subject to students at each campus. In April, the students will get to clear up any queries they may have through question-and-answer sessions, after which they will submit their written entries, before May 22. Throughout this initial phase, the students will be coached in each country by their marketing professors.
The local finals will be held simultaneously at the end of May. The teams will attempt to convince the jury with a 90-second elevator pitch, followed by a ten-minute presentation. Each of the four juries will select a winning team to represent their campus at the European final on June 13 in Paris, in the presence of the Executive Committee and employees of RCI Bank and Services.
The students will be graded on the originality and feasibility of their offers as well as on the value created for the customer and RCI Bank and Services. The project is an integral part of the students’ program and will be taken into account in the academic assessment of their MEB ESCP Europe marketing elective. The organization of the competition has been made possible by Keymatch, a company that works to create relationships between higher education establishments and businesses.
Commenting, Hélène Tavier, Vice-President Human Resources for RCI Bank and Services, said: “Our ambition is to propose an auto-mobility solution adapted to the needs of each customer of the Renault-Nissan Alliance brands. This competition strengthens our customer-centric approach. Who better than students to imagine offers intended for under-30s? Through this initiative, we hope to show future graduates that we are a dynamic and agile company that is facing the challenges in today’s automotive mobility. It is also an opportunity to attract talented individuals with international backgrounds.”
Pascale Martin-Saint-Etienne, director of the program, said: “Who better than ESCP Europe to take on this challenge? Our business-school model is unique, with a school on six European campuses and multicultural classes composed of students from around the world with no dominant nationality.”
Véronique Tran, professor and academic director at MEB, said: “The project proposed by RCI Bank and Services is highly motivating for the MEB students, who will get (and relish) the chance to compete against each other. It is especially motivating because the proposed case concerns them directly, as their average age is 26. Thirty-five countries are represented in the Master’s course. The cultural approach of each student will considerably enrich their debates and their proposed solutions. Mobility needs are not the same around the world – far from it.”
