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Who is buying SUVs, and why?

SUV demand across Europe continues to power ahead, with no sign of letting up. OEMs want to know what is attracting buyers to the segment, writes Megan Lampinen

The SUV segment continues to power ahead across Europe. The latest data from JATO Dynamics shows that SUVs accounted for 24% of all new light vehicle registrations in April across the 29 European markets that JATO covers. This marks a 2.6 percentage point increase compared to the same month last year. Segment volumes were up 22% year-on-year - outpacing growth in all other segment except for sports cars (+30%).

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