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Innovation spending remains immune to revenue cyclicality

Strategy& Partner Mark Couttie speaks to Megan Lampinen about what's driving R&D spend in the automotive industry

Automotive players are among the biggest R&D investors in the world, according to the latest 2015 Global Innovation 1000 study. The annual report by Strategy&, part of the PwC network, takes a closer look at corporate R&D spending across numerous industries around the world.

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https://www.automotiveworld.com/articles/innovation-spending-remains-immune-revenue-cyclicality/

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