Coming off the best first half sales performance in company history, Kia Motors America (KMA) today announced record July sales of 52,309 units, a 6.7 percent increase over the same period last year. After launching seven all-new or significantly redesigned vehicles in 2013, Kia’s year-to-date sales are up 7.2 percent, and the brand’s aggressive new product cadence will continue this quarter with the scheduled launches of the all-new Sedona and Soul EV. Since arriving in 2009, U.S. sales of the iconic Soul have exceeded the 500,000 unit mark, and the wildly popular urban passenger vehicle recently topped the Compact MPV segment in the J.D. Power APEAL Study for the third straight year.
“Kia’s 20th anniversary in the U.S. has included a number of historic milestones and achievements resulting from one of the freshest and most wide-ranging lineups in the industry as well as our unyielding commitment to delivering world-class quality,” said Michael Sprague, executive vice president of sales and marketing, KMA. “As Kia’s units-in-operation count continues to grow, so does the level of recognition from highly regarded industry experts and consumers who have experienced the extraordinary design, technology, safety and value we offer, from subcompact to luxury.”
| MONTH OF JULY | YEAR-TO-DATE | |||
| Model | 2014 | 2013 | 2014 | 2013 |
| Rio | 3,791 | 3,021 | 23,757 | 26,681 |
| Forte | 5,566 | 7,277 | 43,517 | 41,628 |
| Optima | 13,588 | 13,752 | 96,401 | 97,210 |
| Cadenza | 587 | 1,627 | 6,002 | 3,155 |
| K900 | 132 | — | 948 | — |
| Sportage | 4,412 | 2,523 | 24,368 | 17,897 |
| Sorento | 8,749 | 9,576 | 60,670 | 62,963 |
| Sedona | 775 | 1,068 | 4,351 | 3,630 |
| Soul | 14,709 | 10,160 | 89,708 | 73,191 |
| Total | 52,309 | 49,004 | 349,722 | 326,355 |
*The Sorento and Optima GDI (EX, SX & Limited and certain LX Trims only) are assembled in the United States from U.S. and globally sourced parts.
** 2015 K900 V8 available in select trims and in select markets with limited availability.
