Mazda Motor has announced that it is switching to “survival mode” as it navigates a rocky trade environment selling its vehicles in the US. President Masahiro Moro revealed during the automaker’s latest investor’s call that tariffs could cost it JP¥9-10bn (US$60-67.5m) in April 2025 alone—as a result, the earnings forecast for 2025 is being withheld.
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