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Volkswagen Group China maintains market leadership in 2015

Prof. Dr. Heizmann: “Volkswagen Group China has ended 2015 with encouraging quarter four results, maintaining a clear leading position in the market across all relevant segments.”  Customer deliveries reached 3.55 million units from January to December 2015. 21 models to be introduced by Volkswagen brand in 2016 tailor made for China. Volkswagen Group China today … Continued

  • Prof. Dr. Heizmann: “Volkswagen Group China has ended 2015 with encouraging quarter four results, maintaining a clear leading position in the market across all relevant segments.” 
  • Customer deliveries reached 3.55 million units from January to December 2015.
  • 21 models to be introduced by Volkswagen brand in 2016 tailor made for China.

Volkswagen Group China today announced year-end results for 2015: together with its two Chinese Joint Ventures, SAIC Volkswagen and FAW-Volkswagen, the Group delivered 3.55 million vehicles to customers in the Chinese mainland and Hong Kong, including 176,917 imported vehicles. “Volkswagen Group China has ended 2015 with encouraging quarter four results, maintaining a clear leading position in the market across all relevant segments. We will continue to deliver vehicles that suit the needs of our Chinese consumers, with a strong focus on SUVs, new energy vehicles and connectivity,” said Prof. Dr. Jochem Heizmann, Member of the Board of Management of Volkswagen Aktiengesellschaft as well as President and CEO of Volkswagen Group China.

“As a people-centric company, committed to providing ‘cars for all people’ in China, Volkswagen Group will offer the right product at the right time to maintain our leading position – by the first quarter of 2016, we will have the largest product offering with 150 models covering all brands and segments,” added Heizmann. “Volkswagen brand alone will introduce 21 models throughout the year; with a broader product portfolio supported by the highly competitive residual value of models such as the Golf and Tiguan, the outlook for 2016 is positive.”

The Volkswagen brand continues to lead the passenger car market in China (including Hong Kong) with deliveries of 2.63 (2.76; -4.6 per cent) million units from January to December, bolstered by results in the fourth quarter of 2015. Throughout China, 5 out of the 10 best-selling cars are produced by Volkswagen brand.

Audi confirmed its position as the most successful premium brand in China (including Hong Kong) in 2015, ending the year with 570,889 customers, slightly below the comparative figure for 2014 (-1.4 per cent). 60,197 units in December represent the second-best month in the company’s history in this market. In December the new Audi Q7 entered the market. Various new models will follow over the coming months. By the summer of 2016, successors will be launched for models that represent around 60 percent of total Audi sales in China.

ŠKODA maintained market share in the fourth quarter of 2015, posting final year-end deliveries of 281,707 (281,412) vehicles, a 0.1 per cent rise over figures for 2014.

Luxury sports car brand Porsche closed 2015 on a strong trajectory with 23.6 per cent growth compared to 2014 figures, through deliveries of 58,009 automobiles. Volkswagen Commercial Vehicles delivered 3,860 (4,453; -13.3 per cent) units across Mainland China and Hong Kong from January to December. With deliveries of 278 cars, Lamborghini enjoyed 17.8 per cent growth for the year. Bentley experienced deliveries of 1,615 vehicles for the twelve months of 2015.

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