- Toyota participates in project to analyse Hamburg’s mobility situation in relation to environmental sustainability, economic efficiency and quality of life
- Project work conducted within new agreement signed between City of Hamburg and World Business Council for Sustainable Development (WBCSD)
Citizens and policy makers all want their cities to have safe, reliable and comfortable mobility for all. Ideally, this mobility should also be affordable, aim for zero traffic accidents, have low environmental impact and reduce demands on energy and time. But mobility is so intertwined with cities’ physical, economic, and social characteristics that achieving these objectives can’t be done from a drawing board. It requires taking into account the realities of each city.
Within its Sustainable Mobility Project 2.0, the World Business Council for Sustainable Mobility (WBCSD) has developed a process to identify transport priorities and measures to enhance the transport systems of cities. It is now testing this process in six cities worldwide: Lisbon (Portugal), Campinas (Brazil), Chengdu (China), Indore (India), Bangkok (Thailand), and Hamburg (Germany).
Toyota, along with 14 other member companies, is playing an active role in the worldwide sustainability project of WBCSD. It will participate in a city task force with Hamburg’s Department for Economy, Transport and Innovation, which will, at an initial stage, work under the leadership of Daimler to analyse the city’s situation and develop recommendations on how to improve sustainability in Hamburg’s transportation system.
Toyota is also leading a similar initiative in Bangkok (Thailand). “We are contributing Toyota’s vast technical expertise and knowledge to make tomorrow’s cities safer, more efficient and more environmentally sustainable,” said Michel Gardel, Vice President for Communications, External and Environmental Affairs at Toyota Motor Europe.
The cooperation agreement recently signed between the City of Hamburg and the WBCSD will run until the end of 2015. For more information, please visit www.wbcsd.org/Pages/eNews/eNewsDetails.aspx.
