The 2015 Geneva International Motor Show opened its doors to the public today, and Toyota is sending a strong message by highlighting brand-new cars and technologies.
Taking center stage at the Toyota stand are two core models, the Auris and Avensis, making their global debuts after stylish redesigns for 2015. The stand also showcases Toyota Safety Sense, a cutting-edge active safety package announced last November.
Further strengthening Toyota’s technology message, the Mirai fuel cell sedan is making its Europe debut at the show ahead of launches in Denmark, Germany and the United Kingdom later this year. Last but by no means least, the stand features displays dedicated to Toyota’s World Endurance Championship team (which took home both the drivers’ and manufacturers’ titles in 2014), and the latest Yaris Hybrid and Aygo hatchbacks.
To find out more, watch Toyota’s official highlight video for the event (left) or Toyota’s press conference at the show (right). Alternately, visit our official page for the 2015 Geneva International Motor Show.
Toyota Safety Sense Promotional Videos
It can be difficult to explain a complex set of technologies like Toyota Safety Sense in a matter of seconds, especially at a busy event like a motor show. But that’s exactly what Toyota Motor Europe have done with this set of four offbeat videos, designed to drive home the key features of Toyota Safety Sense using light humor.
