TIER acquires Wind Mobility Italy and launches in several cities

TIER purchases Vento Mobility Srl, the Italian subsidiary of Wind Mobility

TIER, Europe’s leading micro-mobility operator, today announces its acquisition of Vento Mobility Srl, the Italian subsidiary of Wind Mobility. This marks TIER’s entry to the Italian market and, as of now, the first TIER e-scooters will be available on the streets of Bari and Palermo. In the coming days and weeks, other Italian cities will follow. The Berlin-based company is already present in more than 165 cities in 18 countries and plans to expand further in 2022 in order to continue its mission to Change Mobility for Good.

Bari and Palermo in the south of Italy will be the first cities to offer the latest generation of TIER scooters. Everyone in Italy who rides a TIER e-scooter benefits from industry-leading safety features that minimise risks to riders and the public, including  integrated helmet, turn signals on the handlebar and rear wing, as well as a large front wheel and triple brakes.

The purchase not only increases TIER’s footprint in Southern Europe, but also adds the employees of Wind Mobility’s Italian subsidiary to its team of more than 1,000.

Lawrence Leuschner, CEO and co-founder of TIER Mobility, said: “Through the acquisition of Wind Mobility, we are very pleased to launch TIER in Italy. We are excited to bring our mission to Change Mobility for Good to this new market and we look forward to providing the cities with low emission micromobility options and supporting them to move to a zero-emission future.”

Saverio Galardi, former Country Manager Italy at Wind and new General Manager Italy at TIER, added: “Italy is a thriving market for shared micro-mobility services and has great potential to grow even further in the coming years. We look forward to combining our local knowledge and expertise with TIER’s international experience. It is a unique opportunity to take our service to the next level, getting more people out of their cars and offering the most sustainable mobility solution. Together, we aim to set new standards in the Italian micro-mobility industry and provide the safest, most equitable and most sustainable mobility solution.”

This is TIER’s third acquisition this year, following the purchase of Hungarian tech firm The Makery and Europe’s top bikeshare player nextbike. In January, nextbike will also launch in Italy, providing 400 bikes and 20 e-bikes at 63 stations in the city of Bergamo, operated by nextbike on behalf of the public transport company ATB. At the same time, TIER has significantly expanded its presence in Europe and the Middle East. With the launch of e-bikes and e-mopeds in several European countries, TIER is adding to its growing range of multimodal options, becoming the first European micro-mobility provider to offer its users three different types of vehicles in one app. In October, TIER announced the first close of its $200 million Series D funding round, solidifying its position as the best-funded micro-mobility company in Europe. With a valuation of $2 billion, TIER has raised a total of $660 million in equity and debt to date.

Wind Mobility first entered Italy with the launch of its operation in Milan in February 2020. Since then, Italy has become the biggest European market for the company. Wind was running a fleet of 4,500 e-scooters across 11 towns and cities in Italy.

SOURCE: TIER

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