Ask any person on the street what comes to mind when they think of Volvo Cars, and many will answer: safety. It’s what we’re proud to be known for, it’s what we’ve built our brand on.
For us, safety is not a marketing exercise or another regulatory hurdle to clear. It’s at the core of our purpose as a company.
As our chief executive Jim Rowan puts it in a new keynote, available for viewing HERE, we’ve been around for almost 100 years as a leader in automotive safety, setting new standards and inventing new technologies that have saved many lives.
SOURCE: Volvo Car
