A new Automotive World report considers the role of design in the development and deployment of autonomous and self-driving vehicles.
In a world of on-demand, autonomous ride-hailing, the next available vehicle may be more desirable than the next attractive vehicle. Autonomous ride-sharing will be all about convenience, and not about style.
That’s one argument. Others suggest that, in a world of highly competitive mobility service delivery, standing out will be a key differentiator.
In this report, Automotive World presents a variety of perspectives on the role and importance of design in the race to the autonomous vehicle. Interior and exterior design are considered, as well as safety, convenience and style in vehicles ranging from passenger cars and microshuttles through to heavy trucks.
‘Special report: Designing the autonomous vehicle’ (https://www.automotiveworld.com/research/special-report-designing-the-autonomous-vehicle/) is available to download now from the research section of AutomotiveWorld.com.
In this report:
- Executive summary
- Will it matter what an AV looks like? Definitely, say experts
- Hyundai’s AV designers favour a minimalist approach
- Vehicle design will focus on sharing requirements, says PSA
- Could automation help the resurgence of traditional design houses?
- Flexible seating challenges traditional safety systems
- How infotainment could change in an autonomous future
- Clean slate approach incorporates safety into design DNA
- The future of autonomous shuttle design is modular and flexible
- Are road users ready for trucks without cabs?
- Autonomous trials prompt a rethink for all aspects of the vehicle
‘Special report: Designing the autonomous vehicle’ provides insight from a range of leading automotive industry stakeholders and experts, including:
- Axalta
- Carlo Bonzanigo, Design Director, Pininfarina
- Center For Automotive Research (CAR)
- Chris Bangle
- Deloitte
- DLHBowles
- EasyMile
- Faurecia
- Hyundai
- PSA Group
- University of St Gallan
- Volvo Group
- ZF
- Zoox
Automotive World subscribers can access the report by following this link: https://www.automotiveworld.com/research/special-report-designing-the-autonomous-vehicle/
For more information about Automotive World subscriptions, please head to: https://www.automotiveworld.com/subscribe/
