The “SensePlanAct” campaign of the Chassis & Safety Division of the international technology company Continental receives today on the occasion of the Salon “Mondial de l’Automobile” in Paris the coveted “Winner” award at the Automotive Brand Contest.
Through this competition, the Design Council recognizes outstanding communication that succeeds in providing a holistic, consistent and diversified presentation of the brand across all media. “The Automotive Brand Contest award shows how strong the campaign is,” says Nicole Orgnon, Head of Communications of Continental’s Chassis & Safety Division. “I’m proud of our SensePlanAct campaign, through which we have appreciably improved the networking of our employees and technologies through a consistent and clear visualization all over the world. With SensePlanAct it is easy to explain the competences of the division and the technologies we are producing.”
As a slogan that stands out, SensePlanAct stands for a continuous chain of effects that connects all the products and runs like a golden thread through all our activities. The terms Sense, Plan, Act define the fields in which products significantly determine driving as such. The icon “eye” stands for products that are responsible for the perception (Sense) of the vehicle state and its environment. The “brain” is a symbol used for the derivation of possibilities for action and necessary decisions (Plan), while the “Foot and Pedal” are depicted as the final icon representative of all those innovations that lead to an action to be performed (Act).
At the heart of the communication approach is the heightened self-conception of the Division, with its readiness to consider and to specifically develop possible networks at the early stages of strategic groundwork and the conception of new products and systems.
Since the 2014 launch of the campaign, which was jointly developed with battery.communication, Continental has actively used digital, classic and promotional activities on a global scale. The activities are focused on customers and journalists who were targeted through a wide range of communication channels until the International Automobile Show (IAA) in 2015. “This striking idea makes it possible to reach the media and all relevant target groups sustainably“, said Carl-Christian Berge, CEO of battery.communication in Hamburg.
The approach is also used internally to strengthen collaboration within employee teams and beyond our own organizational units.
