Rolls-Royce Motor Cars, the world’s leading super-luxury goods brand, officially opened its first Scandinavian dealership last week. Rolls-Royce Motor Cars Stockholm is the first Rolls-Royce presence in the region, where the super-luxury segment has grown significantly over the last 10 years. Located in Stockholm’s upmarket luxury shopping district near the Stureplan town square, Rolls-Royce Motor Cars Stockholm, operated by the Callisma Group will offer an exclusive ambiance and super-luxury concierge experience for patrons. The Callisma Group has significant experience of representing leading iconic brands in the luxury motor car and yachting worlds.
Although Sweden is likely to be the main country of residence for patrons of Rolls-Royce Motor Cars Stockholm, the new dealership’s remit extends much further, covering all other Scandinavian countries.
“While this is our first dealership in Scandinavia, Rolls-Royce is of course already regarded as the pinnacle of luxury in the region,” said James Crichton, Regional Director, Rolls-Royce Motor Cars. He added, “The new dealership is further proof of the demand for our fabulous motor cars from new customers here in Sweden and around the Nordic region. We see rising demand in Sweden and across the whole region for our cars, including the latest offerings of Dawn and Black Badge.”
“Customers in this region have been anticipating the moment when Rolls-Royce enters the territory for some time, and we are looking forward to launching one of the finest luxury experiences in the world,” said Fred Mannerfelt, CEO of the Callisma Group. “We look forward to a successful collaboration.”
More than 150 guests, including celebrities like Per Gessle from the famous pop duo Roxette, customers and brand enthusiasts accepted the invitation of Charles and Fred Mannerfelt from Callisma Group for an exclusive luxurious opening event at the new showroom.
The new dealership is an important strategic step in the sustainable growth of the world’s most celebrated super-luxury house, with showrooms for its motor cars now located in almost 50 countries worldwide.
