Premium entertainment, safe infotainment and new service innovations at TU-Automotive
With users demanding a seamless experience between all their devices and services, including the ability to connect to in-car systems, vehicle manufacturers are increasingly seeing software as key to future development of their products and brand. The Qt Company will bring a breath of innovation to TU-Automotive in terms of premium entertainment, safe infotainment and new service innovations through Qt, the leading independent framework for cross-platform UI and application development.
At TU-Automotive Detroit (formerly Telematics Detroit), visitors will be able to learn first-hand how Qt can support their entire technology strategy and quickly adapt to future application development and device creation trends. Drivers are twice as likely to choose a car based on its technology than its performance and increasingly want to link their lifestyle with their services. OEMs that own the service ecosystem around the car now have the opportunity to meet user’s expectations for a seamless customer experience. In that respect, Qt offers several advantages to developers in the automotive industry: it is located in between the end user’s services and car’s OS, it enables the creation of an ecosystem of services with third party applications and, importantly, it allows control. Through the Qt platform, toolkit and cloud, vehicle manufacturers and OEMs keep the ecosystem, service innovations, brand experience and future business models in their hands.
For the end user, this results in premium entertainment: Qt features are already integrated into the UIs of leading entertainment industry players delivering a smooth in-car entertainment experience. At the same time, Qt is more than a user interface solution. It enables designers and developers to create a powerful and secure back-end ensuring system and infotainment safety. Finally, new services and third party applications can easily be integrated or users can build their own application store.
The Qt Company is a long term partner with many OEM and Tier 1 companies across the automotive industry. Qt offers them ready-to-use features enabling a shortened innovation cycle and a future-proof technology able to adapt to evolving business models.
TU-Automotive Detroit is taking place on 3-4 June at ‘The Suburban Collection Showplace’, Novi, MI.