Premiere in the Asian metropolis: With Porsche NOW Tokyo, the first Porsche Sales Pop-Up store in Japan just opened its doors.
The store in Ariake district is intended to create a new point of contact for existing and new to Porsche customers for a limited period of time. The layout captivates by its glass throughout and creates a casual and relaxing space. Three vehicles including Porsche’s first fully electric sports car, Taycan, are exhibited in the deck space and the store.
Porsche Turbo Charging Station which boosts an output of 150 kW, is also installed, so that customers can learn more about electro mobility and how to use it. In addition, an Augmented Reality space offers a realistic configurator that recreates customer-selected aspects in augmented reality, including the color, interior, and other optional equipment. At the same time, the first “Porsche Pro” in Japan as a new job role in the Future Retail concept will answer all inquiries about the sportscar brand. These are product experts, who advise and inspire customers and prospects with high expertise in technology and who share a great enthusiasm for the Porsche brand.
Porsche Japan Managing Director Michael Kirsch about this new retail concept: “I am very excited about the opening of Porsche NOW Tokyo in Ariake, an area where people gather for a variety of purposes. Porsche NOW Tokyo offers the new Porsche Taycan a modern and innovative context to represent the future of the Porsche brand.”
“By bringing Porsche NOW to Japan, we further expand the global presence of our flexible Future Retail format. In this important market, we attract new and existing customers with an inviting store concept,” says Marco Kana, Director Sales Retail at Porsche.
SOURCE: Porsche
