- Kögel continues to expand its sales in Italy
- March 2015: Kögel leads the Italian market
The Italian trailer market has recovered significantly. The Italian trailer market has recovered significantly. In 2014 nearly 5 percent more semi-trailers were registered than the year before. In the first two months of 2015 as much as 50 percent more semi-trailers were registered than in the same period of 2014. The number of registrations of Kögel semi-trailers also reflects this fact. Kögel sold 524 semi-trailers and more than tripled its sales year-on-year from 2013. The new sales structure, which was introduced in 2014, and Massimo Dodoni, Sales Manager South-East Europe, have been the driving force behind this growth. In order to continue to meet the increasing demand for Kögel semi-trailers quickly and competently, Massimo Dodoni has been further expanding his Italian team since the beginning of 2015: four Kögel sales representatives and two dealers are leading Kögel to success all over Italy. A market share of over 15 percent in the first quarter 2015 makes Kögel the market leader in Italy and is paving the way to a successful 2015.
“The expansion of the Italian sales structure is our response to the steep rise in demand for trailers in this region,” comments Thomas Heckel, General Manager at Kögel. “The success in January just re-confirms to us that the strategic decision to expand our team was the right thing to do.”
