Mercedes-Benz sold 202,819 vehicles worldwide in September (-8.2%) and was at the high prior-year level in the first nine months of the year with sales of 1,715,087 units (-0.1%). In the third quarter of 2018, 526,255 vehicles with the three-pointed star were delivered to customers (-8.2%). With more than 200,000 units sold last month, sales in September were for Mercedes-Benz as a car manufacturer in the premium segment on a high level. In addition, Mercedes-Benz certified its entire fleet for Europe according to the WLTP standard with effect as of September 1. Certified vehicles are already on their way to the retailers, but despite the ongoing strong demand, it was not possible to fulfil all customers’ wishes already in September. Compared with the best September for unit sales achieved last year, sales were also impacted by delays in certification in some international markets and by model changes. In a highly competitive environment, the brand with the three-pointed star maintained its market leadership as the premium brand with the highest number of new registrations in September in the markets UK, Italy, France, Russia, Switzerland, Portugal, Sweden, Turkey, Japan, Australia, the USA and Mexico, among others.
“I am delighted that Mercedes-Benz has maintained the high level of prior-year sales in the first nine months of the year despite the challenges we faced in the third quarter. It is our goal to ensure that our customers can enjoy receiving their new vehicles as soon as possible – and this is exactly what our teams are currently working on intensively,” stated Britta Seeger, Member of the Board of Management of Daimler AG responsible for Mercedes-Benz Cars Marketing and Sales. “With the GLE, we presented the latest model of our most successful SUV ever to the public at the Paris Motor Show. Mercedes-Benz SUVs have been in the fast lane with our customers since the beginning of the year, with over 610,000 units sold worldwide.”
Mercedes-Benz unit sales by region and market
In Europe, Mercedes-Benz sold 91,609 vehicles in September (-9.4%) and a total of 688,956 units in the first nine months of the year (-4.7%). In Germany, the domestic market, Mercedes-Benz delivered 22,780 cars with the star last month (-16.7%) and 217,943 in the period of January to September (-5.6%). In Spain, Sweden, Poland, Denmark and Hungary, more cars with the star were sold than ever before in the first nine months of a year.
In the Asia-Pacific region, sales reached a new record of 714,598 units in the first nine months (+8.1%). In September, 75,414 customers were delighted to receive their new car with the three-pointed star (-4.4%). In China, the biggest market, a new record was set for a September with sales of 54,632 cars (+6.9%). A total of 500,707 vehicles were delivered to customers there in the first nine months of the year – more than ever before in that period (+13.1%). Mercedes-Benz achieved sales records for the first nine months also in Thailand and Malaysia.
In the NAFTA region, 31,273 vehicles were delivered to customers last month (-9.9%). From January to September, unit sales there totalled 271,944 Mercedes-Benz passenger cars (-6.0%). In the United States, 26,169 vehicles were handed over to customers in September (-9.8%) and 225,384 in the first nine months of the year (-7.0%). Thanks to ongoing strong growth rates, Mercedes-Benz set new sales records in Mexico in September as well as in the first nine months.
Mercedes-Benz unit sales by model
With the SUVs, a new record was set for January to September: Worldwide, a total of 612,186 SUVs with the star were delivered, equivalent to an increase of 3.4% in unit sales of the GLA, GLC, GLC Coupé, GLE, GLE Coupé, GLS and G-Class. Thanks to strong growth rates, sales of the midsize SUV GLC set a new record in September (+9.1%) and in the first nine months of this year (+24.5%). Over the past 10 years, Mercedes-Benz sold more than 1.6 million midsize SUVs to customers worldwide.
From January to September, more than 58,000 units of the S-Class Saloon were sold – an increase of about 24%. The popularity of the Mercedes-Maybach S-Class Saloon also continues: A new sales record was set in September and in the first nine month of the year. In China, around 500 units have been delivered each month since the beginning of the year.
In the first nine months of this year, 442,660 cars of the A-Class, B-Class, CLA, CLA Shooting Brake and GLA were sold worldwide (-4.6%). In May 2018, the new A-Class was launched as the forerunner of the next generation of compact cars: Last month, worldwide sales of the A-Class reached a new record for September (+1.7%). At the Paris Motor Show, three more highlights of the compact-car family with the star were shown: the A-Class Saloon, the new B-Class and the AMG A35 (fuel consumption combined 7.4-7.3 l/100 km; CO2 emissions combined 169-167 g/ km)*.
In the first nine months of the year, more than 96,000 cars of the smart brand were sold (-4.2%). A total of 10,850 customers took delivery of their new two-door or four-door urban microcar in September (-15.0%). The transition of smart into a purely electric brand continues successfully: Never before so many units of the electric smart models were sold in a September and in the first nine months of a year as in 2018. The brand celebrated its 20th anniversary with the world premiere of the smart forease at the Paris Motor Show. The show car interprets and embodies driving fun in the city in a new and refreshing way, and is also homage to the earlier studies crossblade in 2002 and forspeed in 2011. The latter in particular was a model for the smart forease as an open electric convertible.
Overview of Mercedes-Benz Cars unit sales
|Sept. 2018||Change in %||Jan.-Sept. 2018||Change in %|
|Mercedes-Benz unit sales in the regions/markets|
|– thereof Germany||22,780||-16.7||217,943||-5.6|
|– thereof China||54,632||+6.9||500,707||+13.1|
|– thereof USA||26,169||-9.8||225,384||-7.0|
Christopher R. Springer, +49 711 17-33806, firstname.lastname@example.org
Katja Liesenfeld, +49 711 17-32972, email@example.com
Sofia Stauber, +49 711 17-40598, firstname.lastname@example.org
* The figures stated were calculated in accordance with the statutory measurement process. They are the NEDC CO2 values in line with Art. 2 No. 1 Implementing Regulation (EU) 2017/1153. The fuel consumption figures were calculated on this basis.
Mercedes-Benz’s unit sales by region and market as well as by model represent merely an excerpt from Mercedes-Benz’s total unit sales, it being possible for a model to be included in different segments. With regard to Mercedes-Benz’s total unit sales, there is no possibility of models being double-counted.
This document contains forward-looking statements that reflect our current views about future events. The words “anticipate,” “assume,” “believe,” “estimate,” “expect,” “intend,” “may,” ”can,” “could,” “plan,” “project,” “should” and similar expressions are used to identify forward-looking statements. These statements are subject to many risks and uncertainties, including an adverse development of global economic conditions, in particular a decline of demand in our most important markets; a deterioration of our refinancing possibilities on the credit and financial markets; events of force majeure including natural disasters, acts of terrorism, political unrest, armed conflicts, industrial accidents and their effects on our sales, purchasing, production or financial services activities; changes in currency exchange rates and tariff regulations; a shift in consumer preferences towards smaller, lower-margin vehicles; a possible lack of acceptance of our products or services which limits our ability to achieve prices and adequately utilize our production capacities; price increases for fuel or raw materials; disruption of production due to shortages of materials, labor strikes or supplier insolvencies; a decline in resale prices of used vehicles; the effective implementation of cost-reduction and efficiency-optimization measures; the business outlook for companies in which we hold a significant equity interest; the successful implementation of strategic cooperations and joint ventures; changes in laws, regulations and government policies, particularly those relating to vehicle emissions, fuel economy and safety; the resolution of pending government investigations or of investigations requested by governments and the conclusion of pending or threatened future legal proceedings; and other risks and uncertainties, some of which we describe under the heading “Risk and Opportunity Report” in the current Annual Report.
If any of these risks and uncertainties materializes or if the assumptions underlying any of our forward-looking statements prove to be incorrect, the actual results may be materially different from those we express or imply by such statements. We do not intend or assume any obligation to update these forward-looking statements since they are based solely on the circumstances at the date of publication.
Daimler at a Glance
Daimler AG is one of the world’s most successful automotive companies. With its divisions Mercedes-Benz Cars, Daimler Trucks, Mercedes-Benz Vans, Daimler Buses and Daimler Financial Services, the Daimler Group is one of the biggest producers of premium cars and the world’s biggest manufacturer of commercial vehicles with a global reach. Daimler Financial Services provides financing, leasing, fleet management, insurance, financial investments, credit cards, and innovative mobility services. The company’s founders, Gottlieb Daimler and Carl Benz, made history with the invention of the automobile in the year 1886. As a pioneer of automotive engineering, it is a motivation and commitment of Daimler to shape safely and sustainably the future of mobility: The Group’s focus is on innovative and green technologies as well as on safe and superior automobiles that appeal and fascinate. Daimler consequently invests in the development of efficient drive trains with the long-term goal of locally emission-free driving: from hightech combustion engines about hybrid vehicles to electric drive trains powered by battery or fuel cell. Furthermore, the company follows a consistent path towards intelligent connectivity of its vehicles, autonomous driving and new mobility concepts. This is just one example of how Daimler willingly accepts the challenge of meeting its responsibility towards society and the environment. Daimler sells its vehicles and services in nearly all the countries of the world and has production facilities in Europe, North and South America, Asia, and Africa. Its current brand portfolio includes, in addition to the world’s most valuable premium automotive brand, Mercedes-Benz (Source: Interbrand-Study, 10/4/2018), as well as Mercedes-AMG, Mercedes-Maybach and Mercedes me, the brands smart, EQ, Freightliner, Western Star, BharatBenz, FUSO, Setra and Thomas Built Buses, and Daimler Financial Services’ brands: Mercedes-Benz Bank, Mercedes-Benz Financial Services, Daimler Truck Financial, moovel, car2go and mytaxi.
The company is listed on the stock exchanges of Frankfurt and Stuttgart (stock exchange symbol DAI). In 2017, the Group sold around 3.3 million vehicles and employed a workforce of more than 289,300 people. With application of IFRS 15 and IFRS 9 in financial year 2017, Group revenue would have amounted to €164.2 billion and Group EBIT would have amounted to €14.3 billion. Before application of IFRS 15 and 9, Group revenue in 2017 amounted to €164.3 billion and Group EBIT amounted to €14.7 billion, as previously reported.