Hyundai Motor Group (HMG ) revealed a new innovative technology that assists hearing-impaired drivers, followed by an official campaign: ‘Quiet Taxi’ that features a taxi driver in Seoul utilizing the technology to enhance his everyday driving experience.
The technology enabled by Artificial Intelligence analysis of external sound patterns, consists of two separate driving assist systems that work together simultaneously – the Audio-Visual Conversion (AVC) and Audio-Tactile Conversion (ATC), to help hearing-impaired drivers who have an acute, highly developed sense of touch and attuned visual capabilities.
Hearing-impaired drivers are dependent mainly on their sight and touch senses, so HMG’s goal for this campaign is to create a way of communication that incorporates both internal and external sounds through tactile and visual means, thereby expanding freedom of mobility to all drivers regardless of their physical limitations.
The AVC (Audio-Visual Conversion) allows for safer driving, by enabling communication with the external environment through visual portrayals of sound patterns, such as warning sounds of emergency vehicles , as pictograms on the HUD (Head-up Display). The steering wheel is also equipped with multi-colored LEDs which indicate navigational information while driving.
The ATC (Audio-Tactile Conversion) transfers the sound data into vibrations through the steering wheel, notifying the driver of information about external environments such as distance from obstacles.
HMG has revealed a campaign video called ‘Quiet Taxi’ that features the driving assist technology that aspires to give hope to drivers with impaired hearing. The technology was awarded at HMG’s R&D IDEA Festival in 2017.
Starting with an open invitation, stories were sent in by people from all over the country , and HMG chose Dae Ho Lee, as Seoul’s first ever, designated hearing-impaired taxi driver to showcase the driving assist technology.
Mr. Lee, a hearing-impaired father of two children who recently began a new career as a taxi driver , had difficulties with hearing and had to rely mainly on his sight. Problems arose with other drivers on the road when he could not hear the horns or sirens of surrounding vehicles. Additionally, he needed to constantly rely on his vision, which caused fatigue at a rate many times that of the average driver.
The campaign video, along with the technology itself, will emphasize the value of ‘freedom of mobility,’ demonstrating Hyundai’s efforts to enable the hearing-impaired to drive freely and safely using state-of-the-art innovative developments. In addition, further job creation for people with disabilities is expected to be spurred from this campaign. As part of its goal, Hyundai also developed an application that enables communication between passengers and drivers who are hearing-impaired.
The entire process of the ‘Quiet Taxi’ was filmed in a documentary-style video that can be viewed here: English video Link.
SOURCE: Hyundai Motor Group