Hyundai Motor Group (the Group) is promoting the South Korean city of Busan’s bid to host World EXPO 2030 at the World Economic Forum (WEF) in Davos, Switzerland, an event that engages the world’s top political, business and cultural leaders.
During the forum held from Jan. 16 to 20, the Group is operating a fleet of 58 vehicles wrapped with Busan’s World Expo 2030 logo to promote the city to the forum-attending world political and business leaders, Swiss citizens and other visitors.
In line with Busan’s World Expo vision for a sustainable future (‘Transforming Our World, Navigating Towards a Better Future’), the fleet includes 45 eco-friendly models, including 18 Genesis Electrified G80, eight GV60, four Electrified GV70 and 15 Hyundai Santa Fe plug-in hybrid vehicles. In addition, dedicated electric vehicle (EV) charging stations are set up near event venues along with IONIQ 5 units to provide emergency charging using the model’s Vehicle to Load (V2L) feature.
Not only will the fleet being used as official transportation for the forum’s Korean delegates, but the wrapped vehicles will also function as moving billboards to promote Busan as the host city for the World Expo 2030.
To support the fleet, the Group arranged safety measures in case of any sudden changes in winter weather or other emergencies. The fleet is being equipped with AWD and winter tires and a dedicated technical team is on site to ensure safety.
The Group is also displaying the Genesis X concept car in a transparent container at the entrance of the event hall that is hosting ‘Korea Night’ during the WEF. The EV-based concept car presents Genesis’ new perspective on sustainable luxury car design.
Prior to WEF, the Group also promoted Busan’s bid at the Bureau International des Expositions (BIE) General Assembly in Paris in June and November last year, with fleet vehicles wrapped with the Busan World Expo logo.
The Group also supported the Busan World Expo bid with promotional banners and brochures during the official vehicle delivery ceremony at the G20 Bali Summit in Jakarta, Indonesia, last November.
In addition, the Group is utilizing its global network to further support the bid through various marketing activities, such as new product launches. Also, the Group is producing content to highlight Busan’s ability to host the World Expo and its vision for the future and sharing it through social channels, including YouTube, Instagram, Facebook and LinkedIn.