General Motors Co. today reported its highest November sales in the United States since 2007, with deliveries up 3 percent versus a year ago to 186,505 vehicles. Year-over-year sales to retail customers were essentially equal to a year ago and sales to fleet customers were up 16 percent.
“In November, we saw strong car and crossover sales and we continue to make inroads with younger customers, import drivers and buyers focused on fuel economy,” said Kurt McNeil, vice president of U.S. sales operations. “Sales at Cadillac and Buick are benefiting from the buzz generated by new products, including the Buick Verano, Cadillac XTS and Cadillac ATS.”
Sales of GM passenger cars increased 19 percent in November compared with a year ago. Crossovers were up 9 percent and sales of trucks were down 11 percent. Buick and Cadillac had their best November sales since 2006 and 2007, respectively.
- Passenger car sales were up 77 percent at Cadillac, 22 percent at Buick and 13 percent at Chevrolet.
- Combined sales of mini, small and compact cars were up 51 percent compared with a year ago, driven by the new Buick Verano and Chevrolet Spark, a 27 percent increase for the Chevrolet Cruze, a 33 percent increase for the Chevrolet Volt and a 12 percent increase for the Chevrolet Sonic.
- Crossover sales were driven by a 44 percent increase for the GMC Terrain, a 23 percent increase for the Buick Enclave and a 13 percent increase for both the Chevrolet Equinox and the Cadillac SRX.
- Sales of large pickups were 8 percent lower in part due to unexpectedly high competitive incentive activity, which GM did not match.
The average transaction prices for GM vehicles increased $750 per unit versus a year ago, even though the company’s car and crossover mix increased from 56 percent of total sales to 62 percent. ATPs also increased about $190 per unit from October, when the car and crossover mix was 60 percent.
“The East Coast’s ongoing recovery from Hurricane Sandy helped drive the November SAAR materially higher, but it benefited our competitors more than GM, since they rely on the region for more of their sales,” McNeil said.
“It’s clear that the industry will come in at the high end of our full-year sales forecast,” he added. “Exactly how much growth we can expect next year will depend in part on how Congress and the president resolve the fiscal cliff issue. Consumers hate uncertainty, so an agreement on ways to reduce long-term federal budget deficits could remove an impediment to growth.”