Performance, capability and style are on full display with today’s launch of the all-new 2020 Toyota GR Supra campaign, “This Is Our Sport.” In a nod to Toyota’s sports car heritage, the campaign reflects the excitement Supra drivers will feel in an iconic car designed with them in mind—a car that pushes the limits.
“The return of the Toyota Supra has been a long time coming, and it’s well worth the wait,” said Ed Laukes, group vice president, Toyota Marketing, Toyota Motor North America. “The new campaign highlights the thrill of getting to know the 2020 GR Supra and a rediscovered appreciation for the simple joy of driving.”
Broadcast & Digital
The 30-second, 15-second and 6-second broadcast and digital spots were directed by Ozan Biron. These unique spots highlight the Supra’s exhilarating blend of power, precision and agility and inspire drivers to own the sports car they always dreamed about.
In “Track Day”, Julie Andrews’ “Getting to Know You” provides the soundtrack as driver and car glide harmoniously around the iconic Road Atlanta track, showcasing the Supra’s undisputable performance and style as they get to know each other.
The :30-second spot “Track Day,” from Toyota’s latest campaign “This Is Our Sport,” features the all-new 2020 GR Supra.
The 6-second spots, appropriately titled “0 to 60”, “Balanced”, “Face Off”, “Joy”, “Ribbon”, “Sport Mode”, and “Walks On Water”, demonstrate the spirit of a new sports car: sleek, stylish, powerful and ready to command any road.
The :06-second spot “Joy,” from Toyota’s new campaign “This Is Our Sport,” highlights the stunning design of the all-new 2020 GR Supra.
The :06-second spot “Face Off,” from Toyota’s latest campaign “This Is Our Sport,” shows off the performance of the all-new 2020 GR Supra.
The campaign creative was led by Saatchi & Saatchi with Zenith Media responsible for TV and Outdoor media buying.
The return of the 2020 GR Supra was announced with a TV spot in February’s “Big Game.” The high-energy spot, “Wizard”, set the stage for the return of Toyota’s iconic sports car after a 21-year hiatus.
SOURCE: Toyota
