Ford launches new ‘Built to Lend a Hand,’ providing new car buyers peace of mind with up to six months of payment relief

Under “Built to Lend a Hand” program, eligible new car customers in the U.S. can defer payments for up to three months, and Ford will pay for three months – providing up to six months of payment peace of mind

Ford Motor Company is offering eligible new car buyers up to six months of payment relief under a new “Built to Lend a Hand” program developed with its dealers.

This week, Ford met with dealers throughout the country, asking what they and their customers need most. The answer was clear – payment support for existing and new customers affected by coronavirus, plus tools to help serve their customers remotely.

Under the new program, Ford is offering up to six months of payment relief for eligible new car customers who finance through Ford Credit. Ford will pay for three months and customers can defer for up to three months for a total of up to six months. The program is for those purchasing new 2019 and 2020 model year vehicles, excluding 2020 F-Series Super Duty.

“Our dealers are incredibly connected to their communities,” said Kumar Galhotra, president, North America. “They’re willing to lend a hand by doing whatever it takes to help our customers in this time of need.”

Just over three-quarters of Ford dealers will work with customers on remote vehicle delivery for sales or service. Convenient service scheduling and one-touch access to Roadside Assistance is available via the FordPass app.

The company also is providing dealers additional rewards for helping better support customers during the coronavirus outbreak – including offering payments to dealers who deliver customers’ vehicles – instead of asking them to come to dealerships – in March and April.

Customers can visit Ford.com to be directed to individual dealer websites to learn about local dealer support plans.

In addition, Ford also has developed new disinfection procedure guidelines for dealers using products approved by the Centers for Disease Control and Prevention for cleaning both their new and loaner vehicles.

“We’re a family business with a 100-plus year legacy of steering through crises all over the world,” said Mark LaNeve, vice president, U.S. marketing, sales and service. “We’ve faced down many kinds of disasters, and we’ll face down this one just the same – taking care of our customers along the way.”

Ford’s Built to Lend a Hand initiative comes on the heels of a well-received Ford Credit program announced Monday, which allows existing U.S. customers affected by coronavirus to call Ford Credit and discuss options if they are having payment difficulty.

The website for the Ford Credit program is http://www.fordcreditsupport.com/ or customers can call a special hotline at 1-800-723-4016.

SOURCE: Ford Motor Company

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