Addressing journalists and dignitaries at a press conference in Teheran on Tuesday 6 October, DS sales & marketing VP Arnaud Ribault and Arian Group President Daryoush Biria announced the entry of DS Brand into the Iranian market. Iran’s first DS Store will be opening in the capital in a few months’ time.
At the prestigious Dedarino Royal restaurant in the Tajrish neighbourhood of Teheran yesterday, DS and the ARIAN Group announced their partnership on distribution of DS models in Iran. The ARIAN Group, specialists in automotive retail since 2011, enjoys a solid reputation for service quality. Their Teheran-based subsidiary ATI MOTOR will be importing, selling and providing aftersales service for DS models in Iran consistent with DS standards.
In the words of DS sales & marketing VP Arnaud Ribault, “Our partnership with the ARIAN Group marks a strategic phase in international development of the DS brand. French luxe values find a very strong resonance in Iran, and the Iranian market holds great promise for the DS brand.”
ARIAN Group President, Daryoush Biria, said “The DS brand stands for design, technology, refinement and French elegance. We’re delighted to have secured exclusive rights to distribute the DS line in Iran and I have no doubt that Iranian customers will be thrilled by these superb cars.“
An immersive digital experience of the DS brand is accessible to the Iranian public starting from 6 October 2015 with launch of the website www.driveds.ir, a magazine-format digital showcase strong on visuals and animations spotlighting the avant-garde style, refinement, attention to detail, advanced technology and exceptional dynamic comfort of DS.
The website features all the models to be released on the Iranian market in the coming months: the DS flagship model New DS 5, the prestige sedan DS 5LS, and the sleek, powerful DS 6 SUV. All three will be available in petrol versions with automatic transmission, addressing the expectations and specificities of the Iranian market. Other models will follow.
Key figures on Iran:
- Iran has a population of around 80 million, with 70% in urban areas
- Iran has the second largest population in the Middle East / North Africa region.
- Two thirds of the Iranian population is aged under 30.
- Iran is rich in fossil resources, with 11% of the world’s oil reserves and 15% of its gas reserves.