New brand identity. New packaging. Continued investment in North American aftermarket business.
At AAPEX 2018 (Automotive Aftermarket Products Expo), visitors to the Delphi Technologies booth will have the chance to learn more about Delphi’s products and new aftermarket strategy – following separation from Delphi Automotive in December 2017. The event takes place at the Sands Expo Center in Las Vegas, Nev., from Oct.30 – Nov. 1.
Highlights on the Delphi participation at AAPEX include:
• New vibrant brand and packaging
• New GDi test equipment and program expansion
• Product portfolio expansion news
“Our industry is changing more quickly than at any time over the past 100 years,” states Alex Ashmore, president, Delphi Technologies Aftermarket. “As a leading OE manufacturer, we have a detailed understanding of the new technologies that will be coming into garages very soon; but that is only half the picture. The automotive aftermarket has its own accelerating technology roadmap, with updates and information in the cloud, complex diagnostic systems and much more. These changes are happening now, affecting us all. It’s one of the most exciting times to work in this industry.”
At the end of last year, the company became Delphi Technologies, following the split of its core powertrain and aftermarket divisions from Delphi Automotive. Its comprehensive technology portfolio, including fuel injection systems, power electronics and control systems for conventional, electrified and fully-electric passenger cars and commercial vehicles, is helping the world’s top automakers make cleaner, more reliable and more efficient vehicles.
Delphi Technologies brings its deep understanding of automotive technologies to its aftermarket segment to help customers provide the best service and ensure that vehicles continue to perform as well as the day they were built. The company’s aftermarket portfolio is focused on four key areas:
• Gasoline and diesel fuel systems
• Electronics and engine management
• Maintenance solutions, which includes specialized expertise in steering & suspension
• Diagnostics and testing
“It is a new moment for our company, for our brand and for the aftermarket at Delphi. We’re excited to share our latest innovations and product offerings, as well as our bold new branding, at this year’s AAPEX show. The world is changing and so is Delphi. We want our customers to be ready for the future and we are the experts to help them get there,” said Chad Smith, vice president, Delphi Technologies Aftermarket, North America.
SOURCE: Delphi
