Automotive World is delighted to confirm that David Mingay, Creative Director at digital design agency, ustwo, will speak at Automotive Megatrends Europe 2014.
Mingay has over 15 years of experience in digital design, spanning a wealth of industry verticals, engagement types and user touch-points.
Mingay thrives on projects that demand user centred design thinking, lean project methodologies, conceptual and strategic innovation skill-sets. This is combined with a focus on the practicalities of building products that deliver the experience as intended.
Recently, Mingay has been helping global automotive manufacturers on projects ranging from conceptual HMI and hardware experiments through to HMI interface design engagements.
“As the last issue of Automotive Megatrends magazine recognised with its focus on the Connected Car, we are at a transformational moment for the industry brought about by technology that is largely being transplanted from other fields,” said Mingay. “The industry needs to adopt the technology that is most relevant to improving peoples’ experiences of driving but at the same time assert its century-long experience of creating design that is both emotionally resonant and functional. To a large extent that means collaborating across existing industry silos, and this conference is a great way to get people from different disciplines talking.”
Organised by Automotive World, Automotive Megatrends Europe 2014 is a two-day, multi-stream conference focusing on Commercial Vehicles and Passenger Cars. The event takes place at the Steigenberger Grandhotel in Brussels on 10 and 11 September 2014. David Mingay is confirmed as a speaker on 11 September, Passenger Car day in the Connected Car stream.
To register for this event, please go to http://automotivemegatrendseurope.com/registration/
For further details on this event, please contact the event manager, Amanda James: amanda.james@automotivemegatrends.com / +44 (0) 292 1287115
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