Category management solution key to customer success
Johnson Controls was honored by IDG’s CIO magazine as a recipient of the 2015 CIO 100 Award. The 28th annual award program recognized Johnson Controls for creating category management analytics for its North American customers.
“The objective of category management is to identify opportunities for our customers to optimize profitability and shopper satisfaction,” said Sheryl Haislet, vice president of IT, Johnson Controls Power Solutions. “Category management allows us to define a stocking, line mix, and promotion strategy for each customer. This model is individual to the shopping patterns, vehicle registration population and marketing strategies of each customer.”
Johnson Controls category management solution combines traditional business intelligence warehouse technologies with advanced technologies to create predictive analytics. In order to develop an appropriate strategy for each North American aftermarket retailer, the team analyzes data from a wide variety of sources. The overall goal is to increase customer profitability and improve the collaborative buyer-seller relationship.
The award winning solution helps customers place the right product in the right stores at the right time. The tool maximizes customer sales and profit targets and prevents customers from missing out on revenue opportunities.
“For 28 years now, the CIO 100 Awards have honored the innovative use of technology to deliver genuine business value,” said Maryfran Johnson, Editor in Chief of CIO magazine & events. “Our 2015 winners are an outstanding example of the transformative power of IT to drive everything from revenue growth to competitive advantage.”
Recipients of this year’s CIO 100 Award were selected through a three-step process. First, companies filled out an online application form detailing their innovative IT and business initiatives. Next, a team of external judges (many of them former CIOs) reviewed the applications in depth, looking for leading-edge IT practices and measurable results. Finally, CIO editors reviewed the judges’ recommendations and selected the final 100.
