- FIAT brand sales rose 98 percent versus January 2013; best January ever
- Fiat 500 sales improved 23 percent versus January 2013; best January ever
- Dodge Durango sales increased 13 percent over last year’s sales
- Jeep® Grand Cherokee posted sales gains of 38 percent; best January sales since 2008
- Jeep Wrangler sales grew 26 percent over January 2013; best January ever
Today, Chrysler de Mexico announced sales of 7,355 units for the month of January 2014.
“The quality of our products is reflected in the preferences of our customers and has made Chrysler de Mexico one of the most important vehicle manufacturers in Mexico. Fiat continues with strong sales growth, proving the great acceptance that our new products are having among the Mexican market,” said Bruno Cattori, President and CEO of Chrysler de Mexico.
Chrysler Brand
Chrysler brand reported sales of 292 units, led primarily by sales of the Chrysler Town & Country, which won a Polk Loyalty Award for a record 13th consecutive year. The 2015 Chrysler 200 was launched at NAIAS. It will be arriving to Mexico in the second quarter of 2014.
Jeep® Brand
Jeep continues to perform well with January sales of 1,814 units. Jeep Grand Cherokee sales increased 38 percent with 532 units sold; best January sales since 2008. Autobytel.com named the 2014 Jeep Grand Cherokee “SUV of the Year” and it also won a Polk Loyalty Award for fifth time. Jeep Wrangler powers to a 26 percent increase over January 2013 sales; best January ever. Jeep Wrangler also won a Polk Loyalty Award.
Dodge Brand
Dodge brand sales continue with positive momentum, with sales of 2,620 units. The Dodge Journey continues to lead the way for the brand, with sales of 1,016 units. Dodge Challenger posted sales of 56 units; best January since 2008. Last month, it won its third Polk Loyalty Award for Non-Luxury Sport Mid-size Car. Dodge Durango sales improved 13 percent. Dodge Charger sales increased 5 percent. All compared to January 2013.
Ram Truck Brand
Ram brand reported sales of 920 units. Ram ProMaster posted sales of 173 units. Ram Crew Cab sold 232 units. All during January 2014. Autobytel.com named the 2014 Ram 1500 “Truck of the Year.”
FIAT and Alfa Romeo Brands
FIAT and Alfa Romeo continued their monthly improvement pace by posting sales of 824 units, an increase of 99 percent over January 2013. Fiat 500 sales increased 23 percent in January 2014; best January ever. The Fiat 500 won its first Polk Loyalty Award in the Non-Luxury Traditional Subcompact Car category. Fiat 500 GQ Special Edition, proudly assembled in Mexico, has arrived to our dealerships. Last month, the Fiat Uno and Fiat Palio registered sales of 115 and 100 units respectively.
About Chrysler de Mexico
Chrysler de Mexico was established in 1938 and is headquartered in Santa Fe. It has six plants located in Toluca and Saltillo, and one automotive engineering center located in Mexico City. Facilities include Toluca Assembly Plant, Toluca Stamping Plant, Saltillo Truck Assembly Plant, Saltillo Engine Plant Ramos Arizpe, Saltillo Stamping Plant, and Saltillo South Engine Plant. Since 2009, Chrysler de Mexico has been implementing World Class Manufacturing (WCM), a production methodology designed to reduce waste, has increased productivity and has restored dignity to the employees in all of its plants.
The Toluca Complex provides body panels and final assembly for Dodge Journey, Fiat 500 and Fiat Freemont. The Saltillo facilities manufacture the 5.7-liter V-8 HEMI® engine, 6.4-liter V-8 HEMI engine and 3.6-liter V-6 Pentastar engine. They also build the Ram 1500, Ram 2500/3500, Ram Mega Cab, Ram 3500 Chassis Cab, Ram 4500/5500 and the DX Chassis Cab (Mexican market), plus related body panels.
The Chrysler Automotive Engineering Center was created to develop, evaluate and test new vehicles to ensure they satisfy government requirements. The Engineering Center includes vehicle testing facilities, pollution/emission labs, material engineering, metrology, and engine and transmission dynamometers.
