- 27,212 vehicles sold; an increase of 6 per cent over April 2013 sales
- All-time monthly sales records set for Jeep brand, Ram brand, Jeep Wrangler and Ram trucks
- April sales record set for Chrysler Town & Country
- Jeep Cherokee posts its best sales month since launch
- Windsor-built Dodge and Chrysler minivan sales up 14 per cent
- Best April sales since 1989
“This month’s results marked the best April sales on record at Chrysler Canada in the last quarter of a century,” said Dave Buckingham, Chief Operating Officer, Chrysler Canada. “Leading the pack are our Jeep and Ram products, which continue to resonate extremely well with Canadian consumers who are looking for a combination of style, comfort, performance, fuel economy and value.”
Sales Highlights:
Jeep brand products set an all-time monthly sales record in April 2014, with 6,145 vehicles sold. Those sales represent a 71 per cent increase as compared with the 3,600 units sold in April of 2013. These results were led primarily by Jeep Wrangler, which also set an all-time record with 2,305 units sold, compared with 1,858 in the same month of 2013. The all-new Jeep Cherokee, which was recently awarded a “Ward’s 10-Best Interiors for 2014” designation, continues to raise the bar in the mid-size SUV segment. With 1,701 copies sold in April 2014, Jeep Cherokee saw its best sales month since launch, which resulted in a 20 per cent sales increase compared with March sales of 1,416.
The Ram Truck brand also set an all-time monthly record in April of 2014 with 8,657 sales, marking the brand’s 17th month of consecutive year-over-year sales gains in Canada. The 2014 Ram 1500 was recently named an AUTOMOBILE Magazine all-star for the second year in a row. Offering a choice of engines, including the legendary 5.7L HEMI V8, the award-winning Pentastar V6 or the exclusive 3.0L EcoDiesel V6, Ram 1500 offers the best powertrains in the industry. Looking specifically at Ram 1500 truck sales within the full brand line-up, there were 6,421 sold in April 2014, compared with 6,315 sold in April 2013, representing a 2 per cent increase. This marks an all-time monthly sales record for Ram 1500.
The made-in-Windsor Dodge and Chrysler minivan twins had a great month in April 2014, with sales of 5,988 units combined. This represents a double-digit increase of 14 per cent compared with 5,233 sales in the same month of 2013. Dodge Grand Caravan sold 4,724 units, while Chrysler Town & Country sold 1,264.
Sales Charts:
| April | April 2014 | April 2013 | % Change | |
| Total Volume | 27,212 | 25,745 | 6% | |
| Model Highlights | April 2014 | April 2013 | % Change | |
| Ram Pickup | 8,146 | 8,020 | 2% | – All-time record month |
| Jeep Wrangler | 2,305 | 1,858 | 24% | – All-time record month |
| Chrysler Town & Country | 1,264 | 980 | 29% | – Record April sales |
| Total Ram Brand | 8,657 | 8,233 | 5% | – Record April sales |
| Total Jeep Brand | 6,145 | 3,600 | 71% | – Record April sales |
| CYTD Sales | April 2014 | April 2013 | % Change | |
| Total Volume | 88,081 | 83,763 | 5% | |
| Model Highlights | April 2014 | April 2013 | % Change | |
| Ram Pickup | 26,513 | 26,007 | 2% | – #2 selling in Canada |
| Dodge Grand Caravan | 15,854 | 14,305 | 11% | – #4 selling in Canada |
| Total Ram Brand | 28,424 | 26,716 | 6% | – Record CYTD |
| Total Jeep Brand | 18,945 | 13,562 | 40% | – Record CYTD |
