Chevrolet Financial Services supports dealers to make more attractive offers to customers
Starting this month, Chevrolet in Europe is planning to collaborate closely with General Motors Financial Company Inc. (GM Financial), a wholly owned subsidiary of General Motors Company, to develop more attractive financing offers for Chevrolet customers, to be offered under the umbrella brand of Chevrolet Financial Services.
Susan Docherty, President and Managing Director of Chevrolet and Cadillac Europe, says: “With 15 new and updated cars in the last three years and five new launches in 2013 including the all new Chevrolet Trax Small SUV, Chevrolet has one of the freshest portfolios in the market. Being able to complement that with attractive financing offers for our customers is a vital step in our continued efforts to grow our business in Europe.”
Chevrolet Europe will be working with GM Financial and the Chevrolet dealers on implementing the captive finance structure in the following markets: Germany, the U.K., Italy, Belgium, The Netherlands, Luxemburg, Sweden, Switzerland and Austria. With a value of 1.7 billion US dollars, GM Financial’s investment in Europe is another proof point of GM’s ongoing commitment to its business in in the region.
“The strength of our existing relationships with Chevrolet dealers in Europe will be further enhanced as their captive,” says Mark Bole, President of International Operations for GM Financial. “This also offers opportunities to enhance product offerings and generate incremental sales for Chevrolet.”
GM Financial, a wholly owned subsidiary of General Motors Co., announced on April 2 that it had acquired the equity interests in the top-level holding companies that comprise substantially all of Ally Financial, Inc.’s automotive finance and financial services businesses in Latin America and Europe. Also part of the purchase agreement are the international operations in France, Brazil, Portugal and China, which are pending certain regulatory and other approvals. When the international acquisitions are complete, GM will be in the position to provide financing to customers and dealers in markets that account for around 80 percent of GM sales worldwide.
